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STIFEL NICOLAUS |
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Investment StrategistTM
Dear Client,
October 2008
Recent
events in the financial markets have been unprecedented. The federal
takeover of Fannie Mae, Freddie Mac, and AIG, coupled with the
bankruptcy filing for Lehman Brothers and the sudden sale of Merrill
Lynch, underscore the disarray in the markets. In our opinion, the
fundamental cause for this turmoil is the excessive leverage employed
by these institutions.
As recent
events have shown, absolute size is not an indication of financial
strength. Instead, a better measure of strength is equity capital
relative to size. The following financial ratios, as of June 30, 2008,
illustrate Stifel�s financial strength:
� Stifel
Financial, our holding company, has a Tier-one capital ratio of 49%,
which is 12 times the required level. For comparison, Citigroup�s
Tier-one capital ratio is approximately 9%.
� Stifel, our broker-dealer, hasa net capital ratio of 37%, 17 times
the required level.
� Stifel
Financial�s total capital* ratio is 3 to 1, which means we have $1 of
capital for every $3 of assets. The major New York investment banks�
capital ratio, on average, has been 30 to 1, meaning they have $1 of
capital for every $30 of assets. In other words, the large firms are
ten times more leveraged than Stifel.
� Finally,
it is important to note that holding securities with Stifel is as safe
as holding them with any custodian bank or trust company. Stifel�s
clients have the same right as clients of banks/trust companies to
reclaim securities free from any general creditor claims, because, in
both cases, client securities are not considered assets of the
financial institution.
Stifel is
very well capitalized, and this strong capital position has allowed us
to weather the storm. 2007 marked the 12th consecutive year of record
net revenue for Stifel Financial Corp., and we are well on our way to
a 13th consecutive year of record net revenue. Our business model,
which emphasizes client service, does not rely on the leverage which
has plagued many other financial institutions. As part of our efforts
to be the Advisor of Choice for today�s investor, we have maintained
our focus on our core capabilities, and the end result is a firm that
is well positioned for years to come.
Thank you for your
continued trust and for allowing us to assist you in reaching your
financial goals.

Ronald J.
Kruszewski
Chairman and Chief
Executive Officer
*Total capital includes
equity plus trust preferred securities.
Attention Stifel IRA/Qualified Plan Holders
Beginning with the October 2008 billing
cycle, Stifel will no longer send an invoice for your
annual IRA/Qualified Plan fees. IRA/Qualified Plan accounts will
be charged automatically on October 27, 2008, unless the annual
fee has been paid in advance. Any payments received after October
27, 2008, will be considered pre-payments for the 2009 billing
cycle and credited to your account durng the current year.
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SNINS090801 |
Market Strategist Available to You at Stifel
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As a Stifel client, you have access to a wide range of resources to help
you reach your financial goals. In addition to a variety of separate
account managers, Stifel clients can take advantage of the services of
two investment advisory groups that are part of the Stifel family �
EquityCompass Strategies and Washington Crossing Advisors. You may
recognize the market strategists who lead these entities from their
frequent national financial news media appearances.
EquityCompass Strategies
EquityCompass Strategies is a research and investment advisory
unit of Choice Financial Partners, a wholly owned subsidiary and
affiliated SEC Registered Investment Adviser of Stifel Financial
Corp. The investment approach of EquityCompass relies on
extensively researching fundamental and quantitative insights to
identify favorable performance attributes for stock selection and
portfolio management. The EquityCompass coverage universe includes
opinions on over 7,000 U.S. and foreign stocks and is summarized
in a monthly publication,
Update & Review,
that is available from your Stifel Financial Advisor. Led
by Chief Investment Officer Richard Cripps, EquityCompass
Strategies provides portfolio management advisory services to
Stifel�s Private Client Group and institutional investors through
the Stifel Core Portfolios Program (S|CORE), a fee-based advisory
program. |

Richard Cripps
Chief Investment Officer
EquityCompass Strategies Group |
The
EquityCompass Investment Philosophy
Investors
outperform market averages with superior market timing and/or superior
stock selection. However, market timing is difficult, with a less than
favorable long-term record of successful performance. The
competitiveness of the marketplace also makes the search for
undervalued stocks challenging, with inconsistent results. The third
approach to outperforming the market is to exploit investor mistakes.
There are periods when investors over- and underreact to information
and mispriced stocks. The stock mispricing is a unique and temporary
investor mistake that a competitive market will correct with favorable
probability. Given the behavioral tendencies of investors, over-/underreaction
is a persistent feature of the stock market.
The
EquityCompass has developed proprietary research to identify stocks
experiencing over-/underreaction and seeks to systematically exploit
the condition with portfolios that meet a range of investor
objectives.
The Stifel
Research Opportunity Portfolio
Combining
the insight of investor over-/underreaction with fundamental analysts�
Buy opinions provides a complementary, independent, and top-to-bottom
approach for stock selection. EquityCompass research suggests that
these two factors produce better results than over-/underreaction or
analysts� Buy recommendations on their own. With the research serving
as the basis for developing a rules-based portfolio discipline, the
Stifel Research Opportunity combines the buy recommendations of Stifel research analysts with the over-/underreaction insight from
the EquityCompass and is available as a managed portfolio in the
S|CORE program.
Washington Crossing
Advisors
Washington Crossing
Advisors also offers fee-based investment advisory services via
the S|CORE Program. The Washington Crossing Advisors group is led
by Chief Investment Officer Joseph V. Battipaglia and Portfolio
Managers Kevin R. Caron and Chad A. Morganlander. Collectively,
the group has over 50 years of combined investment experience as
research analysts, strategists, and portfolio managers, and the
team has worked together successfully to help investors build
wealth for over 15 years.
Washington Crossing
Advisors believes in viewing markets from the �top down� for
tactical asset allocation portfolios as well as using �bottom-up�
approaches for equity investing. By combining both approaches in
their daily practice, they strive to get a broader perspective on
what is driving financial markets.
Washington Crossing
Advisors uses disciplined, time-tested approaches to wealth
management through two strategy platforms: the CONQUEST Global
Tactical Asset Allocation Strategy and the VICTORY
All-Capitalization Value Equity Strategy. |

Joe Battipaglia
Chief Investment Officer
Washington Crossing Advisors |
CONQUEST
The CONQUEST
program is designed to serve as the diversified core of a
comprehensive strategy for investing. This strategy actively manages
your portfolio through changing market environments by tilting your
portfolio toward those markets that Washington Crossing Advisors
believes will perform the best over the next 12-24 months. Washington
Crossing Advisors

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will invest
in a variety of exchange traded funds (ETFs), which represent a
variety of asset classes. While diversification does not ensure a
profit or protect against loss, it is a tool that allows investors to
mitigate some types of unnecessary risk while taking advantage of the
potential benefits of global diversification and professional
management.
The approach
is intended to reduce overall risk in three ways: by using multi-asset
and global diversification to help mitigate risk associated with
owning individual securities, improving liquidity through the use of
highly marketable exchange traded funds, and by investing in many
asset classes that behave differently from one another as economic and
market conditions change.
Washington
Crossing Advisors has constructed over ten different portfolios to
suit the needs of different investor types, based on risk tolerance.
These portfolios range from a �conservative� portfolio with primary
emphasis on stability of principal to an �aggressive growth� portfolio
that places a greater emphasis on total return with commensurately
more risk. Working together with your Stifel Financial Advisor,
Washington Crossing Advisors can help guide you toward an ETF strategy
that provides a growth potential level that fits with your tolerance
for risk.
There are
special considerations associated with international investing,
including the risk of currency fluctuations and political and economic
events. ETFs represent a share of all the stocks in their respective
index held in a trust. Therefore, ETFs are subject to market risk. The
investment return and principal value of such an investment will
fluctuate, and your shares, when redeemed, may be worth more or less
than their original cost. Investors should consider carefully the
investment objective, risks, charges, and expenses before investing in
an ETF. The prospectus, which contains this and other important
information, is available from an investment professional and should
be read carefully before investing.
VICTORY
The central
idea for VICTORY is that a company�s value is driven by the cash it
creates. Unlike earnings, which can be distorted by arbitrary
measurements, management choices with regard to accounting, or
outright manipulation, cash is easy to conceptualize and measure
accurately. A company�s cash flow is also ultimately the lifeblood of
the business.
Washington
Crossing Advisors believes that focusing on cash flow enhances its
ability to estimate the worth of a company. Moreover, by purchasing an
equity interest in a company�s cash flow stream at a discount to its
true economic value, they may be able to improve portfolio returns
over time while simultaneously reducing the risk that comes with
overpaying. Since companies of all sizes and shapes are in business to
generate cash, Washington Crossing Advisors can pursue opportunities
across a wide variety of market sectors, sizes, and geographies,
seeking the ultimate betterment of their clients� portfolios.
Washington
Crossing Advisors offers two different approaches to equity portfolio
management under the VICTORY program. The key difference between the
two is that the original VICTORY portfolio will hold non-invested
portions of a portfolio in cash or other high-quality short-term
assets, whereas the VICTORY Core/Satellite portfolio combines a
balanced, top-down tactical asset allocation approach with VICTORY�s
bottom-up stock selection.
The
Washington Crossing Advisors VICTORY Portfolio seeks to maximize
equity returns without taking on unnecessary risk. It does so by
investing in stocks that Washington Crossing Advisors believes are
growing, profitable, and well-capitalized. The proprietary screening
and evaluation process attempts to identify companies that produce
cash, consistently deliver positive rates of return on capital, and
are growing with potential for improved profitability over time. The
core portfolio is a long-only, non-leveraged strategy that seeks to
invest in 25-35 securities when fully invested.
Taking the
Next Step
While no one
can guarantee the performance of an investment vehicle, history has
shown that following a disciplined investment approach may be more
advantageous than arbitrarily choosing individual stocks and then
trying to time when to sell them. Sticking to a disciplined investment
plan has the potential to help investors achieve attractive long-term
performance over time and allows them to be less concerned with the
day-to-day fluctuations of the market.
To learn
more about these exciting investment programs and determine whether
they fit in with your unique financial goals, contact your Stifel
Financial Advisor today.
The
fee-based investment advisory portfolios offered through the Stifel
Core Portfolios Program (S|CORE) require a minimum investment, which
varies from $50,000 to $100,000, depending upon the portfolio
strategy. Strategies in the S|CORE Program are proprietary products
developed by Stifel. More information on the S|CORE Program
is included in the Stifel Consulting Services Disclosure Brochure and
Part II of the Manager�s Form ADV, which may be obtained from your
Financial Advisor and which further outlines the fees, services,
exclusions, and disclosures associated with this program. The
information contained herein is believed to be reliable and
representative of the portfolios available through Stifel; however,
the accuracy of this information cannot be guaranteed. Investors
should consider all terms and conditions before deciding whether the
S|CORE Program is appropriate for their needs.
 Stifel, Nicolaus & Company, Incorporated
� Member SIPC and New York
Stock Exchange
� One
Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102
� www.stifel.com
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